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Lumoid Shuts Down Just Months After Inking Best Buy Camera Rental Deal

7 monthes ago   |   By Peta Pixel

There's major consolidation going on in the US camera gear rental industry. Lumoid , a camera and tech gear rental startup, has announced that it's closing up shop, less than half a year after signing a deal with Best Buy to offer gear rentals through the giant retailer.
Lumoid founder Aarthi Ramamurthy posted a message on Facebook announcing the closure and saying that she's moved on to a position at Facebook.
The startup was born 4.5 years ago after Ramamurthy registered the domain name and applied to the YCombinator seed funding program. She and her team went on to raise $5.9 million in...
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