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PERSONAL BRANDING in 18C - GARDEN Conversation Pieces

2 monthes ago   |   By It's About Time

Johann Zoffany (1733-1810) William Ferguson introduced as Heir to Raith 1769
Since the mid-20C, personal branding or self-packaging has described a burgeoning process of attempting to establish a prescribed image or impression in the minds of others about an individual or a family. With no instant & far-reaching social media or digitally-aided forms of disclosure in the 18C, that wasn't so easy. But that kind of perception could be reinforced through Conversation Piece portraits. Pioneered by William Hogarth (1697-1764) & Philip Mercier (1689-1760) in the early 18C, & continued by Arthur...
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