Photo > Video

The Lie of ‘Medium Format-Level Image Quality'

1 month ago   |   By Peta Pixel

I, like many of you, watched the Sony a7R IV announcement live stream on Tuesday. I saw them put up the video of the camera and its specs, which I thought looked good as an evolution of their R platform. However, when the lights came back on in the room, the kind man that is the VP of their alpha division debuted the camera to the world with the line: “medium format level image quality”
Full disclosure : I am a commercial photographer and have served as an ambassador for two camera brands - previously Nikon and currently Hasselblad. This article is not meant to sell camera equipment but...
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Sony a7R IV vs Medium Format: Image Quality and High ISO Comparison

Sony a7R IV vs Medium Format: Image Quality and High ISO Comparison

1 month ago   |   By Peta Pixel

When Sony announced the 61MP a7R IV this week , both presenters were quick to say that the camera's full-frame sensor “rivaled medium format” thanks to its combination of resolution and dynamic range. But was that engineering truth, or marketing speak? Photographer Matt Granger decided to find out .
Granger happens to have the Fuji GFX 50r, Hasselblad X1D II 50c and Sony a7R IV in his studio right now, so he decided to do a quick shoot with a non-model and see if the newer ultra-high-resolution image sensor in the a7R IV actually outperforms the larger-but-older medium format sensors in...
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Emma Elliott presents new marble sculptures at on form 18

Emma Elliott presents new marble sculptures at on form 18

Emma Elliott is one of forty sculptors selected for on form 18, a biennial exhibition of sculpture in stone at Asthall Manor in the Cotswolds. She joins world renowned and... Read more ...

Sony Quietly Raised the Price of the 135mm f/1.8 GM Lens by $200

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