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The Ilma / LABOTORY

Posted On: Jan 14, 2019   |   Posted By: Arch Daily

The Ilma / LABOTORY

© Choi Yong Joon
Architects: LABOTORY
Location: Cheongdam Square G12-ho, 1,3-beonji, Cheongdam-dong, Gangnam-gu, Seoul, South Korea
Lead Architects: Jung Jin Ho, Park Kee min
Area: 78.0 m2
Project Year: 2018
Photographs: Choi Yong Joon
Other Participants: Yoo Seul Gi, Ahn Jin Hee
© Choi Yong Joon
Text description provided by the architects. Ilma means “weather, air” in the Finnish language.
All spaces clearly have harmonious air, and our client wanted to have that kind of air's positive energy lingering in the space.
The client, who has been working in the clothing business for the past 20 years, was operating a total of 8 clothing editor stores, and the design and concept of each store is different according to the characteristics of each site. Cheongdam Ilma Store was opened in the process of developing the branding called ‘the ilma' in full swing, so the identity of the space had to be expressed with great care.
© Choi Yong Joon
The brand and space identity of the existing ‘The Ilma' was based on...

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